Case Study: Indoor Amusement Park
Big Wins with MicroModeling®
The Goal & The Obstacle
An indoor amusement park wanted to increase visits and revenue by reaching people most likely to engage with their attractions. Their existing marketing efforts were broad, expensive, and not delivering predictable results. They needed a smarter way to identify high-value prospects and re-engage past customers who had stopped visiting.
The Plan
AMP built a custom MicroModel designed to:
- Analyze the park’s existing customer base
- Identify behavioral patterns of high-value visitors
- Score and prioritize prospects most likely to convert
Those specific households were targeted with a tailored Social Media and Connected TV campaign. Instead of marketing to everyone, we focused only on the prospects most likely to take action, ensuring every marketing dollar worked harder.
The Results
By shifting from broad awareness tactics to precision targeting, the amusement park was able to increase both new and returning customers. They maximized their marketing efficiency and drove measurable, verified revenue (not just impressions). MicroModeling® helped them get in front of the right people, at the right time, with the right message. The results: a healthier customer base and stronger long-term growth.
- 8.2% Response Rate
- 4.9% Reactivation rate
- 3.6% New Customer Response Rate
- 293% ROI
