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Predictive Analytics

Predictive Analytics in Direct Marketing

According to the United States 2020 census, there’s approximately 258 million adults living in the United States. How do you find the right people to advertise your product or service to? Predictive analytics equips you with the tools you need to create targeted outreach and maximize your ROI.  The Power of Predictive Analytics  By using statistical… Read more »

Marketing Impacts More Than the Products Promoted

Marketing Impact Is More than Promoted Products Sold

How are you measuring your marketing impact? Is it the number of promoted products sold, coupon codes redeemed, or links clicked? If you are only using those metrics, then you are seeing a mere glimpse of your marketing efforts’ true impact. Yes, you want to sell the highlighted product or service, but ultimately the goal… Read more »

Undeliverable Mail

Reduce the Number of Undeliverable Mail Pieces

No one wants to receive stacks of undeliverable mail pieces. Not only does that stack represent a missed opportunity to make a sale, but it also represents wasted marketing dollars that could have been invested elsewhere. One of the main reasons mail pieces are undelivered is due to a lack of data hygiene.   Data… Read more »

Maximize customer engagement with data-driven strategies

Maximize Customer Engagement with Data-Driven Strategies

In today’s competitive marketing landscape, it can be difficult to reach and engage new prospects. By incorporating marketing analytics into your advertising plan, you can create powerful data-driven strategies to grow your business. This approach leverages customer data to maximize the impact of marketing campaigns through personalization, predictive targeting, and multichannel integration for seamless customer… Read more »

Demystifying Direct Mail Data Modeling A Beginner’s Guide

Demystifying Direct Mail Data Modeling: A Beginner’s Guide

Even in the digital age, direct mail remains a powerful tool for reaching potential customers, especially when combined with data modeling techniques. In this beginner’s guide, we will walk through direct mail data modeling and the benefits of using it in your campaigns.  Key Components of Direct Mail Data Modeling  Data Collection:   The first… Read more »

Craft Marketing Messages

Craft Marketing Messages for Your Audiences

Consumers encounter marketing materials all day long and many of those messages are irrelevant to them. Craft marketing messages for your audiences and stand out from all of the noise. Create unique content by market, location, and even segments within your customer and prospect database. This not only will help you catch their eye but… Read more »

YOY Reports

Year-Over-Year Reports Help You Navigate

Year-Over-Year (YOY) reports are valuable tools that help you evaluate performance, identify trends, and make informed decisions. These reports analyze data from one year to the next, offering important insights and the trajectory of your company. In an ever-changing market, these reports will empower you to set your business up for success.  Evaluate Performance  Through… Read more »

MicroModeling Individual Models
Email Addresses

Add Email Addresses to Your Direct Mail List

If you are looking for ways to enhance your direct mail response rates, try appending email addresses. Adding emails to your direct mail list will enable you to reach your audience through multiple channels, send timely reminders, and increase ways to capture responses.   Communicating through Multiple Channels  Using multiple communication channels to deliver the… Read more »

Campaign analysis

Campaign Analysis: Are All of Your Markets Performing Well?

When your marketing campaigns are over, are you reviewing overall metrics and ROI or are you looking at each individual market? Running a market-by-market campaign analysis enables you to see how each location is doing and how their individual audiences are responding. This type of data analysis equips you to make informed adjustments and provide… Read more »