Unlock Precision. Predict the Unseen. Perform Beyond Demographics.
What Are Super Variables™?
Even with strong data sets, your models can lose impact over time. AMP’s Super Variables™ are designed to keep your models fresh, accurate, and powerful. With over 4,600 proprietary spatial variables, Super Variables™ go beyond standard demographics to reveal purchasing potential, likelihood of response, and customer value.
When integrated into models, Super Variables™ have driven 42% lift in performance across the top 4 deciles – dramatically outperforming traditional demographic-based approaches.
Why Use Super Variables™?
- Score Every Record — Not just the ones matched to consumer files
- Improve Predictive Accuracy — Replace generic assumptions with granular insights
- Increase Marketing Precision — Target based on who’s most likely to respond
- Freshen Stale Models — Introduce new, relevant signals into aging models
How It Works
- We analyze your dataset to identify the most predictive variables
- You select the variables you want to include
- We append the chosen Super Variables™ to your dataset
- You model with greater precision and clarity
The Results Speak for Themselves
- 30% increase in response rates in top deciles
- 28% decrease in low-performing deciles
- 9.5x lift in overall model predictability
- 42% lift vs. standard demographic models
“Everyone in our data set looked the same demographically. AMP’s Super Variables helped us finally see the real differences — and build a better model.”
Ready to Outperform?
Your data holds more potential than you think. AMP Super Variables™ unlock that value, helping you make smarter decisions and get better results.