8 Ways to Stay in Front of Your Audience

8 Ways to stay in front of your audience

Whether you are trying to win new customers or maintain your current customer base, you need to stay in front of your audience. Consumers are inundated with advertisements and messages all day long, and if you are not reaching out to them on a regular basis, you can get lost in the noise or even forgotten. Let’s look at 8 ways you can stay in front of your audience.  

1. Use Multiple Channels

Today’s marketing industry offers a variety of ways to get your message out there from traditional methods such direct mail, billboards, magazine ads, TV and radio commercials to digital channels such as emails, social media platforms, display and search engine ads, etc. By incorporating multiple channels into your marketing campaign, you can stay in front of your audience at home, at work, and on the go. No matter when and where they shop, they can encounter your offer. 

2. Be Consistent and Build Momentum 

When you introduce a new platform into your marketing efforts, keep in mind that it will take time to win over new prospects. You probably won’t see the desired results on the first round, but that doesn’t mean you need to cancel further efforts on that channel. Consumers need to become familiar with your brand and product before they are willing to purchase. Depending on your audience and marketing channels, it can take anywhere from 7-21 touches before a prospect completes a transaction. By advertising on a consistent basis, you allow your campaigns to build on one another, creating momentum.  

3. Design Cohesive Campaigns 

It can be tempting to create a completely different look and feel for each advertising channel you use, but this creates more “new” things to look at instead of creating familiarity. All of your advertisements should have a similar look and feel, regardless of what channel they’re on, so they can be easily identified. Your ads should be designed for the channel they will be displayed on, but a cohesive design across all channels allows consumers to recognize and remember your brand and marketing campaign.  

4. GeoFence Targeting 

GeoFence targeting is a marketing method where you draw a “GeoFence” around a location and serve digital ads to everyone with individual devices who enters that area. This method works great if someone visits your store location, and you want to send them an ad later that night or in a few days.  

5. Website Retargeting 

Ever wonder who the people are who visit your site but leave without purchasing? Website retargeting is a process that identifies anonymous visitors. You can get a daily list of who visited your website the day before and target them with direct mail, email, display, and social ads. This method lets you keep your brand in front of them while they deliberate over making a purchase.  

6. Timely Reminders 

Life is full of distractions, and sometimes, consumers have every intention of making a purchase, but they get pulled away and forget to complete their transaction. Emails are a wonderful tool to use to remind your audience that an offer is about to expire. By sending out these friendly reminders, you stay in front of your audience and encourage them to take action. 

7. Run Matchbacks and Suppressions 

When you run a campaign matchback analysis, you matchup who made a purchase from your list of targeted prospects. You can suppress those who completed a transaction and send a special offer to those who haven’t acted yet. This process helps you focus your marketing dollars on moving more prospects into your customer base without exhausting those who have already made a purchase.  

8. Introduce Other Products & Services 

It takes quite a bit of effort to win over a new customer. After prospects have made their initial transactions, don’t lose your momentum. Continue communication with new customers by introducing them to other products and services they might be interested in. Encourage them to become repeat customers and start earning their brand loyalty.   

Stay in front of your audience, so you can remain on your prospects’ shortlist and remind your current customers you are still there and what you have to offer. If you want to learn more about surrounding your selected audience with a cohesive direct marketing campaign, let’s connect. We help businesses identify their best customers and prospects and help them target those specific households.