Have you used direct marketing on your digital advertising efforts? Direct marketing focuses on identifying the best prospects for your business and targeting specific individuals instead of an unknown audience. While this type of marketing is traditionally associated with direct mail, it can also be used to target individuals on digital platforms such as social… Read more »
When you send out a direct mail piece, people can respond in a lot of different ways. They may use the link or QR code you included, or they may not. Just because they don’t use the information on the mail piece doesn’t mean they didn’t respond. They may have responded digitally, and if you… Read more »
Who you target plays a key role in whether or not your marketing campaign is successful. If you get your message in front of the right people, you’ll see a higher response rate because they’re interested in what you have to say. The best way to target great prospects is using modeled data. Modeled… Read more »
When it comes to your sales and marketing strategy, the leads you want to go after the most are the ones who are showing interest in your products or services. Sometimes, they’re easy to identify because they filled out a form or put something in their online cart. But what about the people who visited… Read more »
Interest rates continue to rise and are impacting mortgage companies’ response rates. Many are experiencing a decline in customer responses. If you’re one of those companies, you know how frustrating it can be to try to find solutions, especially when you don’t know what factors are making the greatest impact. Data analytics can provide… Read more »
