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9 Tips for Strong Direct Mail List

9 Tips for Building a Strong Direct Mail List

A direct mail campaign’s success is dependent upon multiple variables, but at its core, it relies upon the marketing list. The data list determines who sees your message and who doesn’t. Today’s consumers are not interested in generic pitches. They crave personalization and relevance. To truly connect with your audience, you need a targeted list…. Read more »

Selecting Your Audience
Target Audience vs. Known Audience

Target Audience vs. Known Audience

In marketing, you can advertise to a target audience or a known audience. Which audience you choose will impact your advertising costs, response rates, and ROI. Each one serves a purpose. Before choosing which audience to use in your next campaign, consider these benefits and challenges. Target Audience A target audience is most commonly used… Read more »