Even in the digital age, direct mail remains a powerful tool for reaching potential customers, especially when combined with data modeling techniques. In this beginner’s guide, we will walk through direct mail data modeling and the benefits of using it in your campaigns. Key Components of Direct Mail Data Modeling Data Collection: The first… Read more »
Are you treating every market and location the same? While it’s good to know what your overall customers look like, you also need to know what the unique makeup and needs are of each store, so you can equip them for success. MicroModeling® not only models all of your customers, but it also creates individual… Read more »
When your marketing campaigns are over, are you reviewing overall metrics and ROI or are you looking at each individual market? Running a market-by-market campaign analysis enables you to see how each location is doing and how their individual audiences are responding. This type of data analysis equips you to make informed adjustments and provide… Read more »
The marketing world is fast-paced and ever-changing. Often, before your current campaign has even run its course or perhaps launched, you’re busy planning the next one. It’s all too common to get caught up in the day-to-day grind, strategizing, planning, analyzing, and looking for new ways to increase results while reducing cost. Learning and improving… Read more »
How are you adjusting your marketing strategy to accommodate the 2024 postage increase? Some businesses have raised their budgets while others are reducing their mail quantities or even the frequency of their direct mail campaigns. Data analysis can help you combat these price increases by identifying your best prospects, removing unlikely responders, locating dead zones… Read more »
Scoring is a process that analyzes your data records and identifies which individuals are most likely to buy from you. It empowers you to make strategic decisions about who to target and where to invest your marketing budget. Instead of taking a random selection, you can choose the very best records for your company. … Read more »
All relationships require work, and customers are no exception. It is easy to overlook your loyal customers or assume they are fine. But, if you don’t invest in those relationships, one day you’ll look up, and they’ll be gone, and you won’t even know what happened. Your loyal customers have been with you for a… Read more »
Customer acquisition is incredibly important to any growing business, but often companies overlook the value of cross-selling to their own customers. The likelihood of a new prospect buying from you is 5-20% while your current customers have a 60-70% likelihood. With current customers, you have already done the hard work of winning them over. They… Read more »
As postage continues to rise, marketers are facing budget constraints and difficult decisions. Where do you make cuts? Do you decrease the number of mailings or records per mailing, etc.? How do you make the most of your marketing budget? Is it possible to mail less and still get the same or better response rates?… Read more »
If you are looking for ways to create more effective campaigns, be sure to include direct marketing in your strategy. Direct marketing targets known individuals instead of general audiences. This method allows you to be more intentional and personal with the people you choose to advertise to, leading to higher quality results and ROI. 1…. Read more »
