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Maximize customer engagement with data-driven strategies

Maximize Customer Engagement with Data-Driven Strategies

In today’s competitive marketing landscape, it can be difficult to reach and engage new prospects. By incorporating marketing analytics into your advertising plan, you can create powerful data-driven strategies to grow your business. This approach leverages customer data to maximize the impact of marketing campaigns through personalization, predictive targeting, and multichannel integration for seamless customer… Read more »

YOY Reports

Year-Over-Year Reports Help You Navigate

Year-Over-Year (YOY) reports are valuable tools that help you evaluate performance, identify trends, and make informed decisions. These reports analyze data from one year to the next, offering important insights and the trajectory of your company. In an ever-changing market, these reports will empower you to set your business up for success.  Evaluate Performance  Through… Read more »

Customer Profiles

Customer Profiles Help Build Successful Campaigns

In order to create a successful marketing campaign, you need to know who your audience is. This knowledge will shape everything from who you target, what you offer, how you design the creative, and which channels you use to reach them. You can learn about your audience through customer profiles which analyze thousands of data… Read more »

Use Test Elements

Use Test Elements to Create More Effective Marketing

When you incorporate direct mail into your marketing strategies, you have a unique opportunity to learn more about your prospects and customers than ever before. Make the most of your direct mail pieces by including test elements. Whether you try out different offers, design pieces, or audience segments, use these 4 principles to create direct… Read more »

Showing Gratitude to Loyal Customers

End-of-the-Year Giving Campaigns: Are you ready?

End-of-the-year giving campaigns will soon be in full swing. Is your non-profit organization prepared to reach your target audience and achieve success this holiday season? Instead of scrambling to throw something together at the last minute, establish your goals, select your best audience, and create a multi-channel marketing strategy.   Establish Your Goals  Before creating… Read more »

Heat Maps
Holiday Marketing Preparations

Holiday Marketing Preparations

Hard to believe, but it’s that time of year – the time to make all of your holiday marketing preparations. While you and your team strategize about what you should offer and how it should look, don’t forget to consider your audience. Will you be able to reach them this year? Through data hygiene, modeling,… Read more »

6 Questions Response Data Answers

6 Questions Response Data Can Help You Answer

Some of the most valuable data in your arsenal is campaign response data. Unfortunately, it is the data most often overlooked. Sometimes, it’s never even collected. Response data reveals key insights into what is working and what is not working, so you can improve your marketing strategy and tactics. Let’s look at 6 ways you… Read more »

AMP Website Retargeting

Website Retargeting: Don’t Let Interested Leads Slip Away

Finding new prospects and winning them over requires time, money, and effort. The process starts with creating awareness and introducing prospects to your brand, products, and services. The evaluation phase involves providing prospects with additional information while they determine which solution is best for them. When you make it to the conversion phase, your goal… Read more »