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Email Addresses

Add Email Addresses to Your Direct Mail List

If you are looking for ways to enhance your direct mail response rates, try appending email addresses. Adding emails to your direct mail list will enable you to reach your audience through multiple channels, send timely reminders, and increase ways to capture responses.   Communicating through Multiple Channels  Using multiple communication channels to deliver the… Read more »

Campaign analysis

Campaign Analysis: Are All of Your Markets Performing Well?

When your marketing campaigns are over, are you reviewing overall metrics and ROI or are you looking at each individual market? Running a market-by-market campaign analysis enables you to see how each location is doing and how their individual audiences are responding. This type of data analysis equips you to make informed adjustments and provide… Read more »

Customer Profiles

Customer Profiles Help Build Successful Campaigns

In order to create a successful marketing campaign, you need to know who your audience is. This knowledge will shape everything from who you target, what you offer, how you design the creative, and which channels you use to reach them. You can learn about your audience through customer profiles which analyze thousands of data… Read more »

Celebrate Your Victories

Celebrate Your Victories

The marketing world is fast-paced and ever-changing. Often, before your current campaign has even run its course or perhaps launched, you’re busy planning the next one. It’s all too common to get caught up in the day-to-day grind, strategizing, planning, analyzing, and looking for new ways to increase results while reducing cost. Learning and improving… Read more »