Blog

5 TYPES OF DATA MODELS TO HELP YOU GROW
Introduction to Marketing Data Modeling

Marketing Data Modeling: Unleashing the Power of Data for Effective Marketing

As a marketer, one of your most important assets is data. High quality data allows you to take your marketing up a notch to target different customer segments, deliver customized marketing materials, and focus your efforts on those most likely to buy from you. Marketing data modeling is the key to unleashing the power of… Read more »

Maximize Your Website Retargeting Efforts

Maximize Your Website Retargeting Efforts

Some of the best prospects to focus on are those who are already visiting your website. They are in the market to buy, and you have made their list of options. The challenge is knowing who these prospects are and staying in front of them. The best solution for this is website retargeting. This process identifies anonymous… Read more »

10 Questions to Ask Before Analyzing Customer Data

10 Questions to Ask Before Analyzing Customer Data

One of the most powerful tools you can offer your clients is data modeling. Analyzing customer data answers questions, provides clarity, and allows your clients to make informed decisions about how they want to grow their business. However, it’s easy to get lost in the analysis and present findings that have little to no value… Read more »