We live in an omnichannel world which means marketers can no longer rely on one channel to do all the heavy lifting. While direct mail remains a powerful tool for grabbing attention and driving action, its impact multiplies when paired strategically with digital touch points. Brands successfully integrating direct mail with digital interactions don’t just… Read more »
Seasonal spikes are a retail goldmine, but if your relationship with consumers starts and ends with the holidays, you’re leaving serious revenue on the table. With the right mix of direct mail + digital marketing, you can stay top-of-mind and build lasting connections across every channel your customers use and turn those once-a-year buyers into… Read more »
When you hear the phrase “drip campaign,” your mind probably jumps straight to email. But, you can take that same strategy – strategic, timed touch points to guide a customer journey – and apply it to direct mail for an even more powerful effect. A well-executed direct mail drip campaign stands out in a digitally… Read more »
We live in a hyper-digital world and are used to retargeting ads that follow us across screens. But what happens when a real envelope shows up in the mailbox days after you visited a mortgage calculator or abandoned a loan application? Financial Institutions are bridging the digital-physical gap with triggered direct mail to boost response… Read more »
As privacy regulations intensify and third-party cookies vanish, local retailers are facing new challenges in reaching potential customers online. However, direct marketing offers businesses the opportunity to target individuals and create personalized ads through channels like direct mail, email, SMS, and more. Let’s dive into to see how you can leverage direct marketing to not… Read more »
In the world of marketing, it’s easy to get caught up in the race for new leads. But don’t lose sight of your most valuable asset: your current customers. They already know you and have made a purchase. With the right approach, they’ll buy from you again – and tell others to do the same…. Read more »
Today’s marketing campaigns have more channels available than ever before, from traditional channels like direct mail to digital channels like email and social media. Each of these tools offer distinct advantages, but when coordinated effectively, they can create a powerful, multi-touchpoint strategy that maximizes impact. Let’s look at how you can coordinate your direct mail,… Read more »
How do you stand out from the noise of countless marketing messages bombarding consumers every single day? Traditional marketing often focuses on facts, figures, and features, but that’s not always enough to capture attention or build meaningful connections. This is where storytelling comes in. Storytelling taps into something deeper – a fundamental human need to connect… Read more »
Businesses have long debated the merits of direct marketing versus traditional marketing. Both methods aim to reach customers and promote products and services, but they do so in very different ways. Let’s explore the key differences between these two approaches, so you know how to decide which one is best for your business and suited… Read more »
In the fast-paced world of digital marketing, capturing your audience’s attention is just the first step. What happens when someone visits your website, clicks on a product, but doesn’t make a purchase? If you’re not incorporating retargeting, that potential client is gone. Retargeting allows you to identify who that visitor was, so you reconnect with… Read more »
