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Should You Target New Customers or Current Customers?

Selecting a target audience for your next marketing campaign is vital to its success. Whether you choose to address new customers or current customers will determine what your message says, what services or products you offer, and will even affect design decisions for your marketing pieces. In our last article, we looked at what you… Read more »

Who Should You Target? New or Current Customers

When planning out your next marketing campaign, the most important question you should ask is who are we targeting? Are we targeting new customers or are we focusing on our current customer base? This one question will shape your message and design, which platforms you use, and what you offer your audience.  Everyone knows it’s… Read more »