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Cross-Sell Model accelerates customer growth

Cross-Sell Model Accelerates Customer Growth

Customer acquisition is incredibly important to any growing business, but often companies overlook the value of cross-selling to their own customers. The likelihood of a new prospect buying from you is 5-20% while your current customers have a 60-70% likelihood. With current customers, you have already done the hard work of winning them over. They… Read more »

IMPROVE MODEL PERFORMANCE

Improve Model Performance with New Spatial Variables

Even when you use unique data sets, data models can grow stale. The continuous challenge becomes how do you improve model performance and keep it fresh. When our models seemed flat, we searched for new ways to increase their predictive power. Our solution was to create 4600+ spatial variables that strengthened our models and allowed… Read more »

PERSONALIZE YOUR MARKETING (1)

Personalize Marketing Campaigns with Data Modeling

Customers are inundated with ads and offers all day long at work, at home, during leisure activities, while driving, etc. If you are not offering products and solutions that are relevant to their needs, you are wasting your advertising dollars. Data modeling not only identifies the best prospects for your business, but it gives you… Read more »

Using Direct Marketing Successfully

Using Direct Marketing Strategy Successfully

Direct Marketing is smarter marketing. Instead of marketing to an audience, you are strategically selecting the households you want to target with your message and offer. Direct marketing has been around for centuries and still continues to be one of the most successful forms of marketing. It allows you to communicate directly with your target… Read more »

5 TYPES OF DATA MODELS TO HELP YOU GROW
Introduction to Marketing Data Modeling

Marketing Data Modeling: Unleashing the Power of Data for Effective Marketing

As a marketer, one of your most important assets is data. High quality data allows you to take your marketing up a notch to target different customer segments, deliver customized marketing materials, and focus your efforts on those most likely to buy from you. Marketing data modeling is the key to unleashing the power of… Read more »

10 Questions to Ask Before Analyzing Customer Data

10 Questions to Ask Before Analyzing Customer Data

One of the most powerful tools you can offer your clients is data modeling. Analyzing customer data answers questions, provides clarity, and allows your clients to make informed decisions about how they want to grow their business. However, it’s easy to get lost in the analysis and present findings that have little to no value… Read more »

7 Questions Data Modeling Can Help You Answer

7 Business Questions Data Modeling Answers

In order to make informed decisions, successful business leaders ask questions. They want to know why something is or isn’t working, whether or not they should expand and add new locations, or if they should remove a product offering. The answers to those questions can have major financial implications, so having accurate data and information… Read more »

Reduce marketing waste with data modeling

Reduce Marketing Waste with Data Modeling

Part of the process of growing a business is increasing advertising efforts. You want to stay in front of your current customers, but you also want to win new customers. For many businesses, this means adding more names to their marketing list. However, simply increasing the quantity of records on your list isn’t always the… Read more »

Get Better Results with Modeled Data

Get Better Results with Modeled Data

Who you target plays a key role in whether or not your marketing campaign is successful. If you get your message in front of the right people, you’ll see a higher response rate because they’re interested in what you have to say. The best way to target great prospects is using modeled data.   Modeled… Read more »