When it comes to creating a marketing campaign, choosing your audience is a major step. There are three main ways to create your data list, and they range from a wide unknown audience to handpicked households. Each has its own drawbacks and benefits. Let’s take a look at the different methods for selecting your audience…. Read more »
In marketing, you can advertise to a target audience or a known audience. Which audience you choose will impact your advertising costs, response rates, and ROI. Each one serves a purpose. Before choosing which audience to use in your next campaign, consider these benefits and challenges. Target Audience A target audience is most commonly used… Read more »
Who you get your message in front of is the most important aspect of your marketing. If you have a great offer but target people who are not a good fit, then the chances of them responding are slim. This leads to poor response rates and wasted marketing resources. But, when you get your message… Read more »
