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Demystifying Direct Mail Data Modeling A Beginner’s Guide

Demystifying Direct Mail Data Modeling: A Beginner’s Guide

Even in the digital age, direct mail remains a powerful tool for reaching potential customers, especially when combined with data modeling techniques. In this beginner’s guide, we will walk through direct mail data modeling and the benefits of using it in your campaigns.  Key Components of Direct Mail Data Modeling  Data Collection:   The first… Read more »

Craft Marketing Messages

Craft Marketing Messages for Your Audiences

Consumers encounter marketing materials all day long and many of those messages are irrelevant to them. Craft marketing messages for your audiences and stand out from all of the noise. Create unique content by market, location, and even segments within your customer and prospect database. This not only will help you catch their eye but… Read more »

MicroModeling Individual Models
Customer Profiles

Customer Profiles Help Build Successful Campaigns

In order to create a successful marketing campaign, you need to know who your audience is. This knowledge will shape everything from who you target, what you offer, how you design the creative, and which channels you use to reach them. You can learn about your audience through customer profiles which analyze thousands of data… Read more »

SALES LOOP

Are You Using a Sales Funnel or a Sales Loop?

Most marketing and sales strategies operate as a funnel. The goal is to introduce your brand and product to as many people as possible in order to fill up the top of the funnel with the end result being more customers. The problem is most companies stop there. They celebrate winning new customers, and then… Read more »

Are you scoring your marketing list

Are You Scoring Your Marketing List? 

Scoring is a process that analyzes your data records and identifies which individuals are most likely to buy from you. It empowers you to make strategic decisions about who to target and where to invest your marketing budget. Instead of taking a random selection, you can choose the very best records for your company.  … Read more »

Showing Gratitude to Loyal Customers
Mail Smarter
Selecting Your Audience

End-of-the-Year Giving Campaigns: Are you ready?

End-of-the-year giving campaigns will soon be in full swing. Is your non-profit organization prepared to reach your target audience and achieve success this holiday season? Instead of scrambling to throw something together at the last minute, establish your goals, select your best audience, and create a multi-channel marketing strategy.   Establish Your Goals  Before creating… Read more »