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Who is responding

Who Is Responding to Your Marketing?

Hours of planning, preparation, and execution go into launching a direct mail campaign. After everything is out the door, how do you determine if it’s working? Do you know who is responding to your marketing? By analyzing response data, you can identify who completed transactions, gain valuable insights on your consumers, and make data-driven decisions… Read more »

Marketing Impacts More Than the Products Promoted

Marketing Impact Is More than Promoted Products Sold

How are you measuring your marketing impact? Is it the number of promoted products sold, coupon codes redeemed, or links clicked? If you are only using those metrics, then you are seeing a mere glimpse of your marketing efforts’ true impact. Yes, you want to sell the highlighted product or service, but ultimately the goal… Read more »

Campaign analysis

Campaign Analysis: Are All of Your Markets Performing Well?

When your marketing campaigns are over, are you reviewing overall metrics and ROI or are you looking at each individual market? Running a market-by-market campaign analysis enables you to see how each location is doing and how their individual audiences are responding. This type of data analysis equips you to make informed adjustments and provide… Read more »

Celebrate Your Victories

Celebrate Your Victories

The marketing world is fast-paced and ever-changing. Often, before your current campaign has even run its course or perhaps launched, you’re busy planning the next one. It’s all too common to get caught up in the day-to-day grind, strategizing, planning, analyzing, and looking for new ways to increase results while reducing cost. Learning and improving… Read more »

2024 Postage Increase - Are you ready

2024 Postage Increase – Are you ready?

How are you adjusting your marketing strategy to accommodate the 2024 postage increase? Some businesses have raised their budgets while others are reducing their mail quantities or even the frequency of their direct mail campaigns. Data analysis can help you combat these price increases by identifying your best prospects, removing unlikely responders, locating dead zones… Read more »

How is your marketing campaign performing

How Is Your Campaign Performing?

Knowing how your marketing campaigns are performing is key to creating successful strategies and marketing plans. Results can impact the next campaign’s budget, message, design, call to action, and even the audience. Early indicators can include website visitors, social media post interactions, clicks on links, video views, etc. But, how your campaign really did will… Read more »

Marketing Attribution

Marketing Attribution: Are You Getting Credit?

Most businesses use multiple marketing channels to get the word out about their products and services. How they allocate resources to each effort is determined by campaign results, so it’s critical to get credit for your marketing efforts. Let’s look at what marketing attribution is, why you might be losing attribution, and how to identify… Read more »

Direct Mail Campaign Perform Better

Your Direct Mail Campaign Probably Did Better Than You Think

Today’s customer buying process is often an integrated experience. Even if you have no digital components supporting your direct mail, prospects will still incorporate digital into their buying process. They might research your website or check out other consumer reviews. Determining how well your marketing performed when different channels are involved is difficult. The good news… Read more »