If you’re like many marketers today, you’re under pressure to produce results and fast. You’ve got a shrinking budget, a growing list of campaign channels, and a boss (or client) who wants to see measurable ROI. But even if you have the best creative and media mix, your campaign won’t succeed if you are talking to the wrong people. Are you wasting marketing dollars on the wrong audience?
The truth is many businesses are. Not because they’re careless, but they are relying on basic demographic filters, outdated customer lists, or vague audience personas. It’s not strategic marketing; it’s hopeful marketing, and it’s not a measurable strategy.
The High Cost of Guesswork
When you target broadly or without precision, you burn through budget on people who were never going to convert in the first place. Maybe they don’t need your product. Perhaps they’re not in the right life stage. Not to mention, they may not align with your brand at all. It’s like shouting in a crowd and hoping the right person hears you.
The results? Bloated spend. Low engagement. Disappointing returns. And a frustrated marketing team trying to explain why “nothing’s working.”
But what if you could stop guessing and start targeting with confidence?
From Overwhelmed to Strategic
At AMP, we work with marketing leaders who are ready to stop wasting marketing dollars and become confident strategists. Our MicroModeling® approach is designed to take the guesswork out of audience targeting, so every dollar you spend is working smarter, not harder.
What is MicroModeling®?
MicroModeling® is our proprietary method of building hyper-specific predictive models that help you identify exactly who is most likely to respond to your offer, whether that’s existing customers or new prospects. Unlike generic data filters or off-the-shelf models, MicroModeling® is custom-built around your goals, customer data, and campaign objectives, and each location is modeled individually, so every store can target their top prospects.
Smarter Targeting Starts with Smarter Data
To begin with, we’ll analyze your existing customers. The goal is to understand who they are, where they come from, and why they engage. What patterns, behaviors, and traits set them apart? Once we establish who is buying from you, your marketing universe is scored through the model, ranking every single record. Consequently, this lets you clearly identify the highest-performing records which means you can:
- Send fewer mail pieces with better response rates.
- Target look-a-like audiences that actually look like your top customers
- Adjust your spend by location, product line, or customer segment
- Show results that tie directly to revenue – not just clicks or impressions
- Stop wasting marketing dollars.
Confidence through Clarity
When you know who to target and why, everything gets easier. You can be more focused in your creative, plan budgets more accurately, and report results with confidence. Most important, you can stop wasting money on audiences that don’t move the needle.
One of our clients, a national retailer with over 100 locations, was mailing hundreds of thousands of pieces every marketing campaign with no real visibility into which stores or customers were actually driving sales. With MicroModeling®, we built a model for every location, prioritized the prospect records most-likely to buy from them, and optimized mail volume by store performance. As a result, they saw lower costs, higher response, and a campaign that made the marketing team look like heroes.
You Don’t Need More Data. You Need Better Insights.
Most marketing leaders aren’t short on data – they’re drowning in it. With CRM records, purchase history, digital engagements, and third-party overlays, it’s easy to feel overwhelmed and unsure of what actually matters. That’s where AMP comes in. We help you make sense of the noise by identifying the patterns, building the models, and pinpointing the prospects most likely to respond. With clear insights and confident targeting, you can build smarter marketing campaigns and tailor the messaging and offers for your selected audience.
Make Every Marketing Dollar Count
If you’re:
- Tired of campaigns that fall flat
- Done defending vague metrics and underperforming lists
- Ready to spend smarter and market with confidence
Then it’s time to stop guessing and start modeling.
You should be able to create marketing strategies with confidence.
Let’s make your next campaign your smartest one yet.
Get Started
- Schedule a Discovery Call
- We analyze your data and identify the right audience for your business
- You confidently create marketing strategies