We live in an omnichannel world which means marketers can no longer rely on one channel to do all the heavy lifting. While direct mail remains a powerful tool for grabbing attention and driving action, its impact multiplies when paired strategically with digital touch points. Brands successfully integrating direct mail with digital interactions don’t just… Read more »
Seasonal spikes are a retail goldmine, but if your relationship with consumers starts and ends with the holidays, you’re leaving serious revenue on the table. With the right mix of direct mail + digital marketing, you can stay top-of-mind and build lasting connections across every channel your customers use and turn those once-a-year buyers into… Read more »
If you are looking for ways to cut through the noise and build customer loyalty, try incorporating VIP mailers – a small but mighty tactic that turns one-time shoppers into lifelong fans. These “surprise-and-delight” campaigns go beyond typical marketing blasts. They’re personal, unexpected, and emotionally resonant. And when done right, they lead to repeat purchases,… Read more »
When you hear the phrase “drip campaign,” your mind probably jumps straight to email. But, you can take that same strategy – strategic, timed touch points to guide a customer journey – and apply it to direct mail for an even more powerful effect. A well-executed direct mail drip campaign stands out in a digitally… Read more »
We live in a hyper-digital world and are used to retargeting ads that follow us across screens. But what happens when a real envelope shows up in the mailbox days after you visited a mortgage calculator or abandoned a loan application? Financial Institutions are bridging the digital-physical gap with triggered direct mail to boost response… Read more »
