Direct mail has earned its place as a high-performing, high ROI channel, but in today’s world, performance isn’t the only priority. As businesses look to reduce their environmental impact, more marketers are asking: Can we make direct mail more sustainable? The answer is yes, and the path forward starts with a smarter strategy. By focusing… Read more »
We live in an omnichannel world which means marketers can no longer rely on one channel to do all the heavy lifting. While direct mail remains a powerful tool for grabbing attention and driving action, its impact multiplies when paired strategically with digital touch points. Brands successfully integrating direct mail with digital interactions don’t just… Read more »
If you are looking for ways to cut through the noise and build customer loyalty, try incorporating VIP mailers – a small but mighty tactic that turns one-time shoppers into lifelong fans. These “surprise-and-delight” campaigns go beyond typical marketing blasts. They’re personal, unexpected, and emotionally resonant. And when done right, they lead to repeat purchases,… Read more »
