Blog

Are your marketing metrics misleading you?

Are Your Marketing Metrics Misleading You?

Posted on March, 19th, 2026 by Beth Godwin in campaign analysis, matchback

Are Your Marketing Metrics Misleading You? Marketers have more data than ever before. Campaign dashboards are filled with marketing metrics such as click-through rates, impressions, conversions, and cost per acquisition. Platforms like Google, Meta, and others update these metrics in real time and package them neatly for easy viewing. On the surface, it feels like… Read more »

Why Measuring Marketing Performance in Silos Doesn't Work

Why Measuring Marketing Performance in Silos Doesn’t Work 

Posted on February, 26th, 2026 by Beth Godwin in campaign analysis, Marketing Data Insights

Why Measuring Marketing Performance in Silos Doesn’t Work For years, marketing performance has been measured one channel at a time. Each channel told its own story, and often, it was told in isolation from other channels. The approach made sense when campaigns lived in neat boxes, but today’s customer journey doesn’t follow clean lines. Consumers… Read more »