Why Knowing Your Audience (Really Knowing Them) Changes Everything Marketing is full of motion. Campaigns go out. Emails are opened. Ads are clicked. Dashboards fill with numbers. There’s no shortage of activity. But here’s the real question: is all of that activity driving results? Clicks don’t equal results; impressions don’t equal revenue, and a campaign… Read more »
By mid-summer, many brands are already ramping up communication in anticipation of Q4. Holiday catalog preparation, pre-season sales, and loyalty program pushes are all ramping up, but there’s a hidden risk in all that extra outreach: customer fatigue. When customers get hit with too many messages such as emails, social ads, mailers, and texts, they… Read more »
