Find New Leads with Lifestyle Demographics

The marketing world is quickly embracing customization. From ads designed for the audience’s unique demographics to reminders you left something in your cart or recommendations based on past purchases, businesses are tapping into customized ads and seeing tremendous success.  

People are busy and inundated with advertisements. In order to catch their attention, make sure your content is relevant to your target audience. People in the same demographic group will have different lifestyles and needs. When you pull straight selects from a list, it’s hard to create content that resonates with all of your audience.

Instead of sending the same message to everyone in your target audience, identify different groups and create custom messages for them. A great way to do this is by appending lifestyle demographics to your lead list. By enriching your data, you’ll be able to identify the best prospects on the list and can make the most out of your marketing efforts.

For example, let’s say you own a fence building company, and you want to target homeowners for your next campaign. Did you know that you can target homeowners who have pools, pets, or young children? Filtering by these lifestyle demographics can help you find people who are far more likely to be interested in or have a need for a fence.  

If you were trying to promote a new nature vacation experience, what demographics would you choose? You could search for people who take RV vacations, read books, travel in the US, fish, and enjoy hiking. With over 470 lifestyle and behavioral data points, you can get really creative in identifying people who would be good fits for your business.  

Where do you start?

1. Analyze Current Customers 

It’s always important to start with your current customers. You’ve won them over, and they’ve invested in your brand. Take time to analyze who these people are and study their lifestyle and behavioral data. This information will help you understand them and what they’re looking for. Creating an in-depth customer profile will help you find new customers who share similar traits.

2. Look at Adjacent Demographics 

Once you’ve established what characteristics your customers share, look at similar demographics to see if there is opportunity there. For instance, let’s say you wanted to promote your holiday wine gift box. You could start with individuals who have a lifestyle demographic of “interest in wine.” Adjacent groups might be people who enjoy gourmet food, cultural events, and people who donate to arts and cultural charities. Individuals in these categories are more likely to share similar profiles as your current customers and be interested in your holiday gift box. By looking at similar lifestyle demographics, you can find leads in untapped markets. 

3. Adjust as Needed 

Data analytics is both an art and a science. After every campaign, you should analyze the results and see who is responding. This new data can give you further insights on your customers and prospects’ lifestyle demographics. Some demographic traits may not respond as you hoped and others may outperform your expectations. You’ll learn more with each campaign and can adjust as needed. Keep in mind that your customers’ interests and lifestyles may change over time, so watch out for any shifts in your data. 

Lifestyle demographics can help you further understand your customers and find better prospects. You can also use this data to design marketing materials for the people you are trying to reach.  

When you customize your marketing for your audience, your prospects will feel seen and known. This also lets you establish trust and credibility with your audience because they will feel like you understand them and aren’t wasting their time.  

Want to know what lifestyle demographics might help your next marketing campaign? Send us an email.