Blog

What Is Targeted Digital Marketing?

In today’s advertising world, businesses are always searching for ways to stand out and effectively reach their ideal customers. A key component of achieving these goals is targeted digital marketing. What is it and why is it so beneficial for companies to implement?  Understanding Targeted Digital Marketing  Targeted digital marketing is a strategy that focuses… Read more »

Data Analytics in Marketing
MicroModeling Individual Models
Streamline Your Data Processing

Streamline Your Data Processing with an Analytics Team

If you have a complicated data preparation process, you know all too well the pain of inconsistent file formats, missed steps, duplicated steps, and the impact of items being completed out of order. These errors can lead to major additional printing costs, or the wrong offer going to the wrong prospect. A data analytics team can… Read more »

Predictive Analytics: 6 Ways Your Marketing Can Benefit

Predictive Analytics: 6 Ways Your Marketing Can Benefit

While you can’t predict the future, predictive analytics is a great tool to help you make data-driven decisions. This analysis process uses historical data and statistical modeling to predict customer behaviors. Whether you want to improve your marketing performance, incorporate precision targeting, or forecast future sales, predictive analytics can provide the information you need to… Read more »

Data Analytics Can Tell You

What Can Data Analytics Tell You About Your Customer?

You’ve heard about data analytics, know they’re probably important, but haven’t had the time to look into them. Are data analytics worth the time and the investment? Let’s look at three things data analytics can tell you about your customers. #1 Your Customers’ Profile When the data is compiled and sorted, you’ll find a fascinating… Read more »

Data Marketing Analyst

What Is a Data Marketing Analyst and Do I Need One?

A data marketing analyst is a numbers magician who takes hundreds of points of data about your customers and makes sense of it all. Knowledge is power, so businesses are constantly collecting data on their customers. They collect anything from birthdays to contact information to purchase history, etc. The amount of data gathered quickly adds… Read more »