What makes recipients take action? As you design your mail piece, what about it is going to make someone stop, engage, and respond? It’s not just your marketing strategy, but psychology is also in play. Direct mail taps into several powerful human behaviors and cognitive biases that influence decision making. When you understand these psychological drivers,… Read more »
Direct mail has earned its place as a high-performing, high ROI channel, but in today’s world, performance isn’t the only priority. As businesses look to reduce their environmental impact, more marketers are asking: Can we make direct mail more sustainable? The answer is yes, and the path forward starts with a smarter strategy. By focusing… Read more »
If you’re sending the same message to every customer or prospect in your file, you’re likely wasting budget and missing out on revenue. Data scoring is one of the most efficient ways to sharpen your marketing strategy. It helps you move beyond gut feelings and broad demographics to data-backed decisions. Let’s look at how data… Read more »
