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Sustainable Direct Mail Practices that Make an Impact

Sustainable Direct Mail: Practices that Make an Impact

Direct mail has earned its place as a high-performing, high ROI channel, but in today’s world, performance isn’t the only priority. As businesses look to reduce their environmental impact, more marketers are asking: Can we make direct mail more sustainable? The answer is yes, and the path forward starts with a smarter strategy. By focusing… Read more »

Beyond the Mailbox Integrating Direct Mail with Digital

Beyond the Mailbox: Integrating Direct Mail with Digital

We live in an omnichannel world which means marketers can no longer rely on one channel to do all the heavy lifting. While direct mail remains a powerful tool for grabbing attention and driving action, its impact multiplies when paired strategically with digital touch points. Brands successfully integrating direct mail with digital interactions don’t just… Read more »

VIP Mailers

VIP Mailers: Keep Customers Coming Back

If you are looking for ways to cut through the noise and build customer loyalty, try incorporating VIP mailers – a small but mighty tactic that turns one-time shoppers into lifelong fans. These “surprise-and-delight” campaigns go beyond typical marketing blasts. They’re personal, unexpected, and emotionally resonant. And when done right, they lead to repeat purchases,… Read more »

Direct Mail Drip Campaign
Winning Foot Traffic

Winning Foot Traffic in the Post-Cookie World

As privacy regulations intensify and third-party cookies vanish, local retailers are facing new challenges in reaching potential customers online. However, direct marketing offers businesses the opportunity to target individuals and create personalized ads through channels like direct mail, email, SMS, and more. Let’s dive into to see how you can leverage direct marketing to not… Read more »

Coordinate Direct Mail

Coordinate Direct Mail, Email, & Social Media for Maximum Impact

Today’s marketing campaigns have more channels available than ever before, from traditional channels like direct mail to digital channels like email and social media. Each of these tools offer distinct advantages, but when coordinated effectively, they can create a powerful, multi-touchpoint strategy that maximizes impact. Let’s look at how you can coordinate your direct mail,… Read more »

data modeling for printers

Data Modeling for Printers Matters: 6 Reasons

Direct mail remains one of the most effective ways to reach customers. It offers a tangible, impactful way to engage with your audience, but in an era where customers expect relevance and personalization in every interaction, how can printers stay competitive and deliver a truly targeted campaign? The answer lies in data modeling. Data analytics… Read more »

10 Unique Ways to Use Direct Mail
Using Email to Enhance Direct Mail Response Rates

Using Email to Enhance Direct Mail Response Rates

In today’s multi-channel marketing world, it’s no longer enough to rely solely on one medium to reach your audience effectively. Direct mail, long considered a cornerstone of traditional marketing, is still highly effective when done right. You can improve its impact and response rates by pairing it with email marketing. When you integrate email with… Read more »

The Role of Direct Mail

The Role of Direct Mail in Multi-Channel Marketing

In an increasingly digital world, direct mail might seem like a relic of the past. However, it remains a powerful tool in your arsenal, especially when it’s incorporated into a multi-channel marketing strategy. Direct mail has evolved, offering unique opportunities for personalization and engagement that complements digital efforts. Let’s look at the role of direct… Read more »