What makes recipients take action? As you design your mail piece, what about it is going to make someone stop, engage, and respond? It’s not just your marketing strategy, but psychology is also in play. Direct mail taps into several powerful human behaviors and cognitive biases that influence decision making. When you understand these psychological drivers,… Read more »
Direct mail has earned its place as a high-performing, high ROI channel, but in today’s world, performance isn’t the only priority. As businesses look to reduce their environmental impact, more marketers are asking: Can we make direct mail more sustainable? The answer is yes, and the path forward starts with a smarter strategy. By focusing… Read more »
We live in an omnichannel world which means marketers can no longer rely on one channel to do all the heavy lifting. While direct mail remains a powerful tool for grabbing attention and driving action, its impact multiplies when paired strategically with digital touch points. Brands successfully integrating direct mail with digital interactions don’t just… Read more »
If you are looking for ways to cut through the noise and build customer loyalty, try incorporating VIP mailers – a small but mighty tactic that turns one-time shoppers into lifelong fans. These “surprise-and-delight” campaigns go beyond typical marketing blasts. They’re personal, unexpected, and emotionally resonant. And when done right, they lead to repeat purchases,… Read more »
When you hear the phrase “drip campaign,” your mind probably jumps straight to email. But, you can take that same strategy – strategic, timed touch points to guide a customer journey – and apply it to direct mail for an even more powerful effect. A well-executed direct mail drip campaign stands out in a digitally… Read more »
As privacy regulations intensify and third-party cookies vanish, local retailers are facing new challenges in reaching potential customers online. However, direct marketing offers businesses the opportunity to target individuals and create personalized ads through channels like direct mail, email, SMS, and more. Let’s dive into to see how you can leverage direct marketing to not… Read more »
Today’s marketing campaigns have more channels available than ever before, from traditional channels like direct mail to digital channels like email and social media. Each of these tools offer distinct advantages, but when coordinated effectively, they can create a powerful, multi-touchpoint strategy that maximizes impact. Let’s look at how you can coordinate your direct mail,… Read more »
Direct mail remains one of the most effective ways to reach customers. It offers a tangible, impactful way to engage with your audience, but in an era where customers expect relevance and personalization in every interaction, how can printers stay competitive and deliver a truly targeted campaign? The answer lies in data modeling. Data analytics… Read more »
In the digital age, direct mail has taken on a new, impactful role in marketing strategy. When done correctly, it can cut through the clutter of digital noise and leave a lasting impression. Check out these 10 unique ways to use direct mail to grow your business. 1. Augmented Reality (AR) Mailers Using AR in… Read more »
In today’s multi-channel marketing world, it’s no longer enough to rely solely on one medium to reach your audience effectively. Direct mail, long considered a cornerstone of traditional marketing, is still highly effective when done right. You can improve its impact and response rates by pairing it with email marketing. When you integrate email with… Read more »
