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Achieving Greatness

Achieving Greatness Part I: Gather Your Team

Achieving Greatness. For some, that phrase is exciting, inspiring. For others, that phrase sounds hard, but the difference between the person who achieves greatness and the one who doesn’t is one decided to go for it.  Are you ready? 2021 could be the year you say yes and step towards accomplishing your goals. This could… Read more »

Measure Marketing Performance

Was My Marketing Campaign Successful?

The most important question in marketing is did it work? Was my campaign successful? Did we choose the right channels? Did we reach our target audience? If you are unable to measure marketing performance, you may have budget cuts, lose a client, or even face layoffs.  Many people will gather the data results from the… Read more »

making the most of marketing budget

Making the Most of Marketing Budget Cuts

If you are in marketing, you’ve most likely heard the dreaded phrase “budget cuts.” Maybe your marketing efforts haven’t been as effective or sales just aren’t coming in the way they should. You know marketing spend is important, but how do you decide what to cut? Cut the Most Expensive When trying to meet budgets,… Read more »