What Can Data Analytics Tell You About Your Customer?

Data Analytics Can Tell You

You’ve heard about data analytics, know they’re probably important, but haven’t had the time to look into them. Are data analytics worth the time and the investment? Let’s look at three things data analytics can tell you about your customers.

#1 Your Customers’ Profile

When the data is compiled and sorted, you’ll find a fascinating amount of information on your customers. The analysis will reveal the age range, gender, marital status, income, address, job status and many other important factors about your customers. Data analytics comb through hundreds of data points, revealing who your customers are, their needs, and what’s important to them. This information will give you a clear target audience. Once you know what your customers look like, you can find prospects who look just like them. 

#2 Your Customers’ Behaviors and Interests

Ever wonder what your customers are interested in? Data analytics can reveal hundreds of lifestyle and behavioral data points. For instance, your customers might be into sports and music or maybe they life self-care and home improvements.

A good analysis can reveal where your customers invest their money, what items they purchase, and the frequency with which they shop at your stores or use your services. How far will they go to shop at your store? What time of day or of the year are they purchasing? Are they online shoppers, in person shoppers, or a mixture of both?

These factors allow you to see what’s important to your customers and how they behave. What data analytics tell you about your customers can be used to help you design your marketing for them. Also, when you know how your customers are finding you, you know which marketing channels to use to get in front of them.

#3 Your Customers’ Uniqueness

Your customers will look differently from those of competitors or other businesses, and it’s important to understand why your customers are unique. It might be their income, weekend hobbies, number of kids or pets, season of life, etc. But, when you understand why your customer is special, you can focus on marketing to the right people and stop wasting advertising dollars on the people who will never be good customers.

If you want to know who your target audience is, how to reach them, and what makes your customers unique, data analytics is worth this investment. They allow you to save money and create focused marketing campaigns.

Reach out to our team for more information on how you can get started.