Every marketer knows that not all customers are created equal. Some are loyal advocates who return again and again, while others engage once and disappear. But how do you tell the difference before investing in valuable marketing dollars? Score your customer list. This process helps you prioritize your best prospects, refine your targeting strategy, and… Read more »
According to the United States 2020 census, there’s approximately 258 million adults living in the United States. How do you find the right people to advertise your product or service to? Predictive analytics equips you with the tools you need to create targeted outreach and maximize your ROI. The Power of Predictive Analytics By using statistical… Read more »
While you can’t predict the future, predictive analytics is a great tool to help you make data-driven decisions. This analysis process uses historical data and statistical modeling to predict customer behaviors. Whether you want to improve your marketing performance, incorporate precision targeting, or forecast future sales, predictive analytics can provide the information you need to… Read more »
