If you’re sending the same message to every customer or prospect in your file, you’re likely wasting budget and missing out on revenue. Data scoring is one of the most efficient ways to sharpen your marketing strategy. It helps you move beyond gut feelings and broad demographics to data-backed decisions. Let’s look at how data… Read more »
Scoring is a process that analyzes your data records and identifies which individuals are most likely to buy from you. It empowers you to make strategic decisions about who to target and where to invest your marketing budget. Instead of taking a random selection, you can choose the very best records for your company. … Read more »
