Marketing is no longer about choosing between digital and direct mail. The most effective strategies today combine both, creating coordinated, data-driven campaigns that reach customers across multiple touch points. When direct mail and digital channels work together, brands see higher response rates, better attribution, and stronger ROI. Yet many organizations still treat them as separate… Read more »
Many companies think growth is simply a matter of spending more on marketing, opening new locations, or launching bigger campaigns. What if the real barrier to growth isn’t the size of your budget, but how much of your market you’ve already captured? Understanding market saturation can save you from wasted spend, guide smarter expansion, and… Read more »
Finding new customers is getting more expensive and more competitive, especially as audiences become saturated and marketing costs rise. That’s why smart brands are shifting away from broad-based targeting and embracing precision growth strategies that focus on finding more people who look and act like their best customers. This approach is called look-alike modeling, and… Read more »
