Data analytics, a thorough study of historical and real-time information, looks beyond the information itself and derives meaning from it. Done correctly, data analytics can give you valuable insight into what has happened and is happening with your customers. It can also predict behaviors and results of your future campaigns. Done incorrectly, data analytics can… Read more »
The Dream & The Obstacle A small retail portrait studio knew they offered a great product families would love and had dreams of expanding to more than one location. Though they had big dreams, their marketing efforts were not delivering the results they needed. If they were going to reach more customers and expand their… Read more »
In statistics class, students learn how to calculate values and to build statistical models. What they don’t teach you in class is how to transpose variables into extremely meaningful insights. If you want to take mediocre data and build out awesome client solutions, you need to learn to be creative. Data points by themselves may… Read more »
“Location, location, location.” If you have ever dealt with real estate, odds are high you’ve heard someone say this phrase. Why? Because location changes everything in real estate. Where a property is located determines its value, how much taxes are, and whether or not it’s within city limits. Location also matters in advertising. When… Read more »
Direct mail is a great marketing tool and can provide a lot of valuable insights about your customers. How do you know if your direct mail campaign worked? Measure your campaign’s success with these four steps. 1. Start with a Plan Start your direct mail campaign off with a plan and know what you would… Read more »
As a printing service, your customers rely on you to help them navigate the many decisions and factors that go into printing their direct mail pieces. You offer advice on paper size to postage and everything in between, but if you are wanting to take your printing services to the next level, consider offering data… Read more »
Sending out a direct mail campaign is a highly effective way to communicate with your customers and reach potential customers. Are you ready to start your next campaign but wondering how you can stay on budget? Check out these three ways you can reduce your costs and increase your results. 1. Analyze Your Results Before… Read more »
Direct mail is still one of the most successful marketing methods. Though it continues to yield high ROI for its users, there are some pitfalls you should avoid. We’ve created a list of three common mistakes mailers make, so you’ll know how to plan, prepare, and execute a more successful campaign. Mistake #1: Not Analyzing… Read more »
Direct Mail is an incredibly effective marketing system and having updated data only increases its effectiveness. If you’ve wondered how you can optimize your marketing data even more, check out these 5 tools. 1. National Change of Address (NCOA) The National Change of Address dataset is offered by the United States Postal Service and gives… Read more »
Selecting a target audience for your next marketing campaign is vital to its success. Whether you choose to address new customers or current customers will determine what your message says, what services or products you offer, and will even affect design decisions for your marketing pieces. In our last article, we looked at what you… Read more »
