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7 Questions Data Modeling Can Help You Answer

7 Business Questions Data Modeling Answers

In order to make informed decisions, successful business leaders ask questions. They want to know why something is or isn’t working, whether or not they should expand and add new locations, or if they should remove a product offering. The answers to those questions can have major financial implications, so having accurate data and information… Read more »

Extend the Life of Your Direct Mail
Creating Consistency in Digital Marketing

Creating Consistency in Digital Marketing

Digital advertising offers many channels and ways to get your message in front of your target audience. While it might be tempting to jump from platform to platform in order to improve results, great results are built over time. Consistency in digital marketing is key to building momentum and increasing results.  Why Should You Create Consistency… Read more »

6 Ways to Maximize Your Marketing Campaign's Impact

6 Ways to Maximize Your Marketing Campaign’s Impact

Marketing campaigns are an exciting challenge to create and execute. They involve finding the right audience, identifying your audience’s need or want, presenting your company’s solution, and overcoming any obstacles that prevent them from making a purchase. After you have pulled together a great campaign, you want to make the most of your time and… Read more »

Do you know who your customers are?

Do You Know Who Your Customers Are?

In advertising, things move quickly. It is very easy to make assumptions about who your customers are and not actually know. However, if you take the time to really understand who is buying from you, your marketing will be more relevant to your audience and have a greater impact. You will also be able to… Read more »

Reduce marketing waste with data modeling

Reduce Marketing Waste with Data Modeling

Part of the process of growing a business is increasing advertising efforts. You want to stay in front of your current customers, but you also want to win new customers. For many businesses, this means adding more names to their marketing list. However, simply increasing the quantity of records on your list isn’t always the… Read more »

What Type of Mail List Do You Need for Your Holiday Mailer?

What Type of Mail List Do You Need for Your Holiday Mailer?

Have you selected your mail lists for your holiday marketing campaigns? Every business has unique needs when it comes to picking out a mail list. It’s important to select the best type of data list for your campaign, budget, and timeline in order to meet your marketing and sales goals. Three types of mail list… Read more »

12 Ways to Capture Customer Data

12 Ways to Capture Customer Data

Customer data is incredibly valuable information. With it, you can discover who your best customers are, where they come from, and how best to reach them. Customer data can also help you find look-a-like audiences, create more relevant ads, understand your customers’ buying cycles, and determine where to open new locations. Having good, clean customer… Read more »

Target Your Direct Mail List Digitally
Is Your Data List Ready for the Holidays

Is Your Data List Ready for the Holidays?

Holiday season is quickly approaching. As you create your festive marketing campaigns, don’t forget to prepare your data list. Who you get your message in front of is just as important if not more important than what you offer and how the piece is designed. We’ve listed 5 steps to help you get your data… Read more »