If you are looking to expand your audience, add new locations, or increase your marketing efficiency, try mapping out your customers. Customer mapping is a data analysis that takes your customer data and plots it out on a map, giving you a clear visual of where your consumers are located. Some of the benefits of… Read more »
Who you get your message in front of is the most important aspect of your marketing. If you have a great offer but target people who are not a good fit, then the chances of them responding are slim. This leads to poor response rates and wasted marketing resources. But, when you get your message… Read more »
Growing your business is exciting, but it can also be overwhelming. Where do you start? What do you focus on? Growth requires trying new things, learning from failures, and modifying your strategy. But, you don’t have to make these decisions in the dark. Data analytics can help you grow your business smarter. Define Your… Read more »
It doesn’t take long for your marketing list to get messy. Mistyped emails, undeliverable addresses, and duplicate records can add up quickly. While cleaning up your data list may not seem like a high priority, not running data hygiene can lead to marketing waste, poor results, and selecting the wrong prospects. Don’t let bad data… Read more »
Today’s customer buying process is often an integrated experience. Even if you have no digital components supporting your direct mail, prospects will still incorporate digital into their buying process. They might research your website or check out other consumer reviews. Determining how well your marketing performed when different channels are involved is difficult. The good news… Read more »
Data modeling can uncover valuable insights about who your customers are, where they are coming from, and what they are buying. Learning about your target audience is fascinating, but in order to take your marketing to the next level, you need to create a plan for how you’re going to use the information. While the… Read more »
After executing a direct mail campaign, it’s always important to analyze your results and run a response analysis. This lets you see how effective your marketing is and who responded. When reviewing your results, be sure to look at where your responses are coming from. Are you getting responses from all of your targeted zip… Read more »
In order to make informed decisions, successful business leaders ask questions. They want to know why something is or isn’t working, whether or not they should expand and add new locations, or if they should remove a product offering. The answers to those questions can have major financial implications, so having accurate data and information… Read more »
Direct mail has a longer shelf life than many other forms of advertising. In fact, most direct mail has a 4–8-week lifespan. One piece of mail can create multiple impressions on your recipient as they interact with it. If you want to extend the life of your direct mail even further and increase its impact,… Read more »
Digital advertising offers many channels and ways to get your message in front of your target audience. While it might be tempting to jump from platform to platform in order to improve results, great results are built over time. Consistency in digital marketing is key to building momentum and increasing results. Why Should You Create Consistency… Read more »
