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Get a 30% Lift in Response Rates When You Combine Direct Mail with Digital

Direct Mail + Digital Boost = 30% Lift

If you want to maximize your campaign’s impact, try adding a digital boost to your direct mail. Digital advertising helps you surround your marketing list with your offer and build campaign momentum. It provides more opportunities for prospects to respond and allows you to accurately to attribute response rates. But the best part is, you… Read more »

Finding Your Marketing Sweet Spot

Find Your Marketing Sweet Spot

Successful sales happen when you hit the marketing sweet spot. You target the right person, in the right location, at the right time. If any of these factors are off, the sale falls through. While there is no perfect formula for achieving it, you can align as many factors as possible, so when it all… Read more »

Target Audience vs. Known Audience

Target Audience vs. Known Audience

In marketing, you can advertise to a target audience or a known audience. Which audience you choose will impact your advertising costs, response rates, and ROI. Each one serves a purpose. Before choosing which audience to use in your next campaign, consider these benefits and challenges. Target Audience A target audience is most commonly used… Read more »

The Benefits of Customer Mapping

The Benefits of Mapping Out Your Customers

If you are looking to expand your audience, add new locations, or increase your marketing efficiency, try mapping out your customers. Customer mapping is a data analysis that takes your customer data and plots it out on a map, giving you a clear visual of where your consumers are located. Some of the benefits of… Read more »

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Start the New Year Off with a Clean Marketing List

Kick Off the New Year with a Clean Marketing List

It doesn’t take long for your marketing list to get messy. Mistyped emails, undeliverable addresses, and duplicate records can add up quickly. While cleaning up your data list may not seem like a high priority, not running data hygiene can lead to marketing waste, poor results, and selecting the wrong prospects. Don’t let bad data… Read more »

Direct Mail Campaign Perform Better

Your Direct Mail Campaign Probably Did Better Than You Think

Today’s customer buying process is often an integrated experience. Even if you have no digital components supporting your direct mail, prospects will still incorporate digital into their buying process. They might research your website or check out other consumer reviews. Determining how well your marketing performed when different channels are involved is difficult. The good news… Read more »

Apply Data Modeling Insights

How to Apply Data Modeling Insights

Data modeling can uncover valuable insights about who your customers are, where they are coming from, and what they are buying. Learning about your target audience is fascinating, but in order to take your marketing to the next level, you need to create a plan for how you’re going to use the information. While the… Read more »

Are you mailing to dead zones?

Are You Mailing to Dead Zones?

After executing a direct mail campaign, it’s always important to analyze your results and run a response analysis. This lets you see how effective your marketing is and who responded. When reviewing your results, be sure to look at where your responses are coming from. Are you getting responses from all of your targeted zip… Read more »