Digital ads come and go in an instant, but direct mail delivers a longer lasting impression. The challenge is keeping that impact consistent over time. With a subscription-based direct mail approach, your advertisements become a sustained marketing channel that consistently delivers value to your prospects. It also builds awareness, drives responses, and strengthens customer relationships… Read more »
What makes recipients take action? As you design your mail piece, what about it is going to make someone stop, engage, and respond? It’s not just your marketing strategy, but psychology is also in play. Direct mail taps into several powerful human behaviors and cognitive biases that influence decision making. When you understand these psychological drivers,… Read more »
Direct mail has earned its place as a high-performing, high ROI channel, but in today’s world, performance isn’t the only priority. As businesses look to reduce their environmental impact, more marketers are asking: Can we make direct mail more sustainable? The answer is yes, and the path forward starts with a smarter strategy. By focusing… Read more »
We live in an omnichannel world which means marketers can no longer rely on one channel to do all the heavy lifting. While direct mail remains a powerful tool for grabbing attention and driving action, its impact multiplies when paired strategically with digital touch points. Brands successfully integrating direct mail with digital interactions don’t just… Read more »
If you are looking for ways to cut through the noise and build customer loyalty, try incorporating VIP mailers – a small but mighty tactic that turns one-time shoppers into lifelong fans. These “surprise-and-delight” campaigns go beyond typical marketing blasts. They’re personal, unexpected, and emotionally resonant. And when done right, they lead to repeat purchases,… Read more »
