Direct mail offers a tangible, personalized experience that digital marketing often lacks, but to truly maximize its potential, it needs to be integrated with digital strategies. Consumers are used to being able to buy products in person and online. This means you need to leverage technology in order to enhance your physical mailers. By optimizing… Read more »
For an e-commerce business, getting in front of a new audience can be challenging, especially if you don’t know who you are advertising to. Direct Mail is a powerful tool that will let you reach new audiences and drive more traffic to your website. Let’s look at how it can help your marketing strategy and… Read more »
You might be tempted to overlook direct mail and assume it’s a relic of the past, but it continues to boast strong response rates. As a physical piece, engaging multiple senses, it has the power to cut through the clutter of overflowing inboxes. The key to unlocking its full potential is teaming up direct mail… Read more »
In today’s advertising world, businesses are always searching for ways to stand out and effectively reach their ideal customers. A key component of achieving these goals is targeted digital marketing. What is it and why is it so beneficial for companies to implement? Understanding Targeted Digital Marketing Targeted digital marketing is a strategy that focuses… Read more »
If you are looking for new ways to increase customer loyalty or bring in more prospective customers, geofence marketing is an excellent tool to add to your campaign strategy. Geofencing allows you to target your customers, your competitors’ customers, and even consumers with similar interests all through highly focused location-based marketing. How Geofence Marketing Works… Read more »
Direct mail creates strong, tangible impressions for your recipients, and you can enhance its performance by adding in digital marketing. Digital marketing touches accelerate your direct mail results by keeping the lines of communication open, reinforcing your message, and reminding viewers to act. Since your direct mail piece carries the most weight, it should… Read more »
Hard to believe, but it’s that time of year – the time to make all of your holiday marketing preparations. While you and your team strategize about what you should offer and how it should look, don’t forget to consider your audience. Will you be able to reach them this year? Through data hygiene, modeling,… Read more »
Reaching your audience and getting their attention is critical to the success of your marketing campaign. Even more important is getting them to respond. By adding digital ads to your direct mail piece, you can see a 30%+ lift in response rates. These results come from surrounding your audience with your message and giving them… Read more »
Have you added social media platforms to your advertising efforts? Your customers and prospects are on these channels scrolling through content, interacting, and shopping. Why not take the opportunity to get your offer in front of them while they are active on these platforms? Not only can you choose your audience, but you can also target… Read more »
While traditional and digital media channels have been pitted against each other to see which is the most effective, they actually perform better as allies. Many marketers claimed direct mail was dead, ineffective, and antiquated, yet it continues to be one of the highest performing marketing channels out there. Direct mail’s already high response and… Read more »
