It’s no secret everyone is collecting data on their customers from credit card companies to local grocery stores to social media apps and online retailers. Data is critical in helping businesses improve their customer experiences, stock their shelves, and target new customers. But what exactly is data modeling and how can you use it in… Read more »
The Goal & The Obstacle A national telecom company resold land line services for major telecommunication businesses. They wanted to improve the results for their new customer acquisition efforts and reduce the cost per acquisition, but they continued to experience declining results. Even their strong marketplaces and extremely successful data sources began to decline. Ready… Read more »
Marketing is advertising your products or services. It’s a simple definition, but anyone who has ever touched a marketing campaign knows that it is far more complex. A good marketing campaign involves strategy, statistics, brand awareness, design, copy, results analysis, a thorough understanding of your target audience, and many more elements. But what aspect is… Read more »
