How Data Modeling Reduces Waste & Improves Efficiency Marketing waste is rarely obvious. It doesn’t always show up as a broken campaign or a failed launch. More often, it hides in plain sight, in over-targeted audiences, underperforming markets, duplicated efforts, and assumptions that go unchallenged. Many organizations are spending more on marketing than ever before yet struggling… Read more »
Part of the process of growing a business is increasing advertising efforts. You want to stay in front of your current customers, but you also want to win new customers. For many businesses, this means adding more names to their marketing list. However, simply increasing the quantity of records on your list isn’t always the… Read more »
If you are in marketing, you’ve most likely heard the dreaded phrase “budget cuts.” Maybe your marketing efforts haven’t been as effective or sales just aren’t coming in the way they should. You know marketing spend is important, but how do you decide what to cut? Cut the Most Expensive When trying to meet budgets,… Read more »
