If you’re like many marketers today, you’re under pressure to produce results and fast. You’ve got a shrinking budget, a growing list of campaign channels, and a boss (or client) who wants to see measurable ROI. But even if you have the best creative and media mix, your campaign won’t succeed if you are talking… Read more »
If your data models are falling flat, it doesn’t mean that your data list is bad, but rather, there’s something going underneath the surface. At Analytic Marketing Partners, we created Super Variables™ to unlock the full power of your data. These proprietary, spatial variables are designed to supercharge your models, so you can target more… Read more »
By mid-summer, many brands are already ramping up communication in anticipation of Q4. Holiday catalog preparation, pre-season sales, and loyalty program pushes are all ramping up, but there’s a hidden risk in all that extra outreach: customer fatigue. When customers get hit with too many messages such as emails, social ads, mailers, and texts, they… Read more »
If Q4 feels like a sprint you didn’t train for, you’re not alone. Between holiday promotions, year-end reporting, and tightening budgets, marketing leaders are under more pressure than ever to prove ROI. The secret to staying ahead? Smarter data decisions – starting now. Q4 success really begins in Q3. With the right tools, you can… Read more »
