Even the best data models go stale sometimes, and more often than not, you’re using the same key data points as everyone else. The challenge becomes how do you breathe new life into your models and reveal hidden insights? If you’re struggling to increase your model performance or would simply like to score every record… Read more »
Marketing today is more measurable than ever. Dashboards deliver clicks, opens, impressions, conversions, and dozens of other data points often in real time. At first, this information feels empowering, but over time, the flood of numbers can feel overwhelming. Which metrics actually matter? How do you separate noise from signal? Most importantly: how do you connect… Read more »
How Smarter Targeting Improves Every Part of Your Campaign Marketers often judge success by the obvious metrics: open rates, clicks-through-rates, and impressions. But activity doesn’t always equal impact. Real ROI comes from knowing your audience and focusing your efforts where they’ll deliver the most. When you do it well, the benefits don’t stop at one… Read more »
