A great marketing model can be one of your most powerful tools. It helps you identify high-value customers and target prospects more efficiently. But even the most sophisticated model isn’t meant to last forever. Over time, the data behind your model and the market itself changes. When that happens, your model’s accuracy, stability, and reliability… Read more »
Every marketer knows that not all customers are created equal. Some are loyal advocates who return again and again, while others engage once and disappear. But how do you tell the difference before investing in valuable marketing dollars? Score your customer list. This process helps you prioritize your best prospects, refine your targeting strategy, and… Read more »
Digital ads come and go in an instant, but direct mail delivers a longer lasting impression. The challenge is keeping that impact consistent over time. With a subscription-based direct mail approach, your advertisements become a sustained marketing channel that consistently delivers value to your prospects. It also builds awareness, drives responses, and strengthens customer relationships… Read more »
When it comes to growing your business, it’s not just about reaching more customers. It’s about reaching the right ones. You can spend thousands expanding into new markets, but without the right insights, that growth might not translate into real results. If you’re ready to find your next growth opportunity, a MicroMarket Analysis will help… Read more »
