5 Ways Printers Can Move from Vendor to Strategic Partner For years, printers have been asked to do more with less. As the costs for materials and postage continue to rise, printers are navigating demands for tighter margins and faster turnarounds. It’s easy in the whirlwind to get stuck in the role of a vendor… Read more »
How Data Modeling Reduces Waste & Improves Efficiency Marketing waste is rarely obvious. It doesn’t always show up as a broken campaign or a failed launch. More often, it hides in plain sight, in over-targeted audiences, underperforming markets, duplicated efforts, and assumptions that go unchallenged. Many organizations are spending more on marketing than ever before yet struggling… Read more »
How to Validate Lift by Segment Segmentation is at the heart of modern marketing. From demographic groups to behavioral clusters and predictive scores, segmentation promises more relevant messaging and better performance. But too often, segments are created, deployed, and trusted without being properly tested. The question every marketer should be asking is “Are our segments actually… Read more »
