5 Ways Printers Can Move from Vendor to Strategic Partner For years, printers have been asked to do more with less. As the costs for materials and postage continue to rise, printers are navigating demands for tighter margins and faster turnarounds. It’s easy in the whirlwind to get stuck in the role of a vendor… Read more »
How Data Modeling Reduces Waste & Improves Efficiency Marketing waste is rarely obvious. It doesn’t always show up as a broken campaign or a failed launch. More often, it hides in plain sight, in over-targeted audiences, underperforming markets, duplicated efforts, and assumptions that go unchallenged. Many organizations are spending more on marketing than ever before yet struggling… Read more »
How to Validate Lift by Segment Segmentation is at the heart of modern marketing. From demographic groups to behavioral clusters and predictive scores, segmentation promises more relevant messaging and better performance. But too often, segments are created, deployed, and trusted without being properly tested. The question every marketer should be asking is “Are our segments actually… Read more »
Personalization has become a marketing buzzword. Nearly every brand claims to deliver “personalized” experiences, but too often, that personalization stops at using first name or referencing a past purchase. True personalization goes much deeper. It anticipates customer needs, predicts intent, and delivers the next best offer at exactly the right moment. By combining customer data, behavioral insights, and advanced modeling, predictive personalization helps marketers move from… Read more »
How Leadership Can Align Teams, Tools, and Mindsets Around Data-Driven Strategy Data isn’t just a resource; it’s a competitive advantage. If your organization is struggling to bridge the gap between having data and using it effectively, you’re not alone. Many companies create reports but fail to act on them, and their teams operate in silos. In a hurry to get things done, marketing teams often rely on instinct instead of insight…. Read more »
Every marketing strategy, customer model, and business growth plan relies on one critical element: accurate data. For many organizations, customer data is full of errors, duplicates, outdated information, and gaps. This “dirty data” doesn’t just make marketing harder; it quietly drains budgets, damages customer experiences, and erodes ROI. Most companies know their data isn’t perfect, but few realize the hidden costs that come with… Read more »
Marketing is no longer about choosing between digital and direct mail. The most effective strategies today combine both, creating coordinated, data-driven campaigns that reach customers across multiple touch points. When direct mail and digital channels work together, brands see higher response rates, better attribution, and stronger ROI. Yet many organizations still treat them as separate… Read more »
Many companies think growth is simply a matter of spending more on marketing, opening new locations, or launching bigger campaigns. What if the real barrier to growth isn’t the size of your budget, but how much of your market you’ve already captured? Understanding market saturation can save you from wasted spend, guide smarter expansion, and… Read more »
Finding new customers is getting more expensive and more competitive, especially as audiences become saturated and marketing costs rise. That’s why smart brands are shifting away from broad-based targeting and embracing precision growth strategies that focus on finding more people who look and act like their best customers. This approach is called look-alike modeling, and… Read more »
A great marketing model can be one of your most powerful tools. It helps you identify high-value customers and target prospects more efficiently. But even the most sophisticated model isn’t meant to last forever. Over time, the data behind your model and the market itself changes. When that happens, your model’s accuracy, stability, and reliability… Read more »
