A great marketing model can be one of your most powerful tools. It helps you identify high-value customers and target prospects more efficiently. But even the most sophisticated model isn’t meant to last forever. Over time, the data behind your model and the market itself changes. When that happens, your model’s accuracy, stability, and reliability… Read more »
Every marketer knows that not all customers are created equal. Some are loyal advocates who return again and again, while others engage once and disappear. But how do you tell the difference before investing in valuable marketing dollars? Score your customer list. This process helps you prioritize your best prospects, refine your targeting strategy, and… Read more »
Digital ads come and go in an instant, but direct mail delivers a longer lasting impression. The challenge is keeping that impact consistent over time. With a subscription-based direct mail approach, your advertisements become a sustained marketing channel that consistently delivers value to your prospects. It also builds awareness, drives responses, and strengthens customer relationships… Read more »
When it comes to growing your business, it’s not just about reaching more customers. It’s about reaching the right ones. You can spend thousands expanding into new markets, but without the right insights, that growth might not translate into real results. If you’re ready to find your next growth opportunity, a MicroMarket Analysis will help… Read more »
Even the best data models go stale sometimes, and more often than not, you’re using the same key data points as everyone else. The challenge becomes how do you breathe new life into your models and reveal hidden insights? If you’re struggling to increase your model performance or would simply like to score every record… Read more »
Marketing today is more measurable than ever. Dashboards deliver clicks, opens, impressions, conversions, and dozens of other data points often in real time. At first, this information feels empowering, but over time, the flood of numbers can feel overwhelming. Which metrics actually matter? How do you separate noise from signal? Most importantly: how do you connect… Read more »
How Smarter Targeting Improves Every Part of Your Campaign Marketers often judge success by the obvious metrics: open rates, clicks-through-rates, and impressions. But activity doesn’t always equal impact. Real ROI comes from knowing your audience and focusing your efforts where they’ll deliver the most. When you do it well, the benefits don’t stop at one… Read more »
3 Ways to Strengthen It Now for Smarter Campaigns The Super Bowl of marketing is the holiday season. Budgets get bigger, timelines get tighter, and expectations skyrocket. Every campaign is supposed to deliver because this is when brands count on connecting with customers the most. But even brilliant holiday campaigns can fall flat if they… Read more »
The Pareto Principle, also known as the 80/20 rule, is the idea that 80% of your outcomes come from 20% of your effort. In marketing, it’s not just a theory. We see this play out over and over again that a small slice of an audience is responsible for the majority of a campaign’s success,… Read more »
How Inaccuracies Drain Your Marketing Budget Every marketing campaign is expected to prove its value and every dollar to show a return. What if a big chunk of your budget is disappearing before your campaign even launches? It’s silently being eaten up by something you might not be tracking: bad data. Duplicate records, outdated addresses,… Read more »
