Marketing today is more measurable than ever. Dashboards deliver clicks, opens, impressions, conversions, and dozens of other data points often in real time. At first, this information feels empowering, but over time, the flood of numbers can feel overwhelming. Which metrics actually matter? How do you separate noise from signal? Most importantly: how do you connect… Read more »
How Smarter Targeting Improves Every Part of Your Campaign Marketers often judge success by the obvious metrics: open rates, clicks-through-rates, and impressions. But activity doesn’t always equal impact. Real ROI comes from knowing your audience and focusing your efforts where they’ll deliver the most. When you do it well, the benefits don’t stop at one… Read more »
3 Ways to Strengthen It Now for Smarter Campaigns The Super Bowl of marketing is the holiday season. Budgets get bigger, timelines get tighter, and expectations skyrocket. Every campaign is supposed to deliver because this is when brands count on connecting with customers the most. But even brilliant holiday campaigns can fall flat if they… Read more »
The Pareto Principle, also known as the 80/20 rule, is the idea that 80% of your outcomes come from 20% of your effort. In marketing, it’s not just a theory. We see this play out over and over again that a small slice of an audience is responsible for the majority of a campaign’s success,… Read more »
How Inaccuracies Drain Your Marketing Budget Every marketing campaign is expected to prove its value and every dollar to show a return. What if a big chunk of your budget is disappearing before your campaign even launches? It’s silently being eaten up by something you might not be tracking: bad data. Duplicate records, outdated addresses,… Read more »
Why Knowing Your Audience (Really Knowing Them) Changes Everything Marketing is full of motion. Campaigns go out. Emails are opened. Ads are clicked. Dashboards fill with numbers. There’s no shortage of activity. But here’s the real question: is all of that activity driving results? Clicks don’t equal results; impressions don’t equal revenue, and a campaign… Read more »
If you’re like many marketers today, you’re under pressure to produce results and fast. You’ve got a shrinking budget, a growing list of campaign channels, and a boss (or client) who wants to see measurable ROI. But even if you have the best creative and media mix, your campaign won’t succeed if you are talking… Read more »
If your data models are falling flat, it doesn’t mean that your data list is bad, but rather, there’s something going underneath the surface. At Analytic Marketing Partners, we created Super Variables™ to unlock the full power of your data. These proprietary, spatial variables are designed to supercharge your models, so you can target more… Read more »
By mid-summer, many brands are already ramping up communication in anticipation of Q4. Holiday catalog preparation, pre-season sales, and loyalty program pushes are all ramping up, but there’s a hidden risk in all that extra outreach: customer fatigue. When customers get hit with too many messages such as emails, social ads, mailers, and texts, they… Read more »
If Q4 feels like a sprint you didn’t train for, you’re not alone. Between holiday promotions, year-end reporting, and tightening budgets, marketing leaders are under more pressure than ever to prove ROI. The secret to staying ahead? Smarter data decisions – starting now. Q4 success really begins in Q3. With the right tools, you can… Read more »
