When you hear the phrase “drip campaign,” your mind probably jumps straight to email. But, you can take that same strategy – strategic, timed touch points to guide a customer journey – and apply it to direct mail for an even more powerful effect. A well-executed direct mail drip campaign stands out in a digitally… Read more »
We live in a hyper-digital world and are used to retargeting ads that follow us across screens. But what happens when a real envelope shows up in the mailbox days after you visited a mortgage calculator or abandoned a loan application? Financial Institutions are bridging the digital-physical gap with triggered direct mail to boost response… Read more »
In the ever-evolving landscape of digital marketing, one channel is quietly but powerfully transforming how brands connect with consumers: Connected TV (CTV). Once reserved for brand awareness campaigns, CTV has matured into a dynamic platform for direct marketing – driving measurable actions, generating leads, and increasing conversions. Let’s look at how CTV is the new… Read more »
As privacy regulations intensify and third-party cookies vanish, local retailers are facing new challenges in reaching potential customers online. However, direct marketing offers businesses the opportunity to target individuals and create personalized ads through channels like direct mail, email, SMS, and more. Let’s dive into to see how you can leverage direct marketing to not… Read more »
In the world of marketing, it’s easy to get caught up in the race for new leads. But don’t lose sight of your most valuable asset: your current customers. They already know you and have made a purchase. With the right approach, they’ll buy from you again – and tell others to do the same…. Read more »
As you step into Q2, now is the perfect time to review Q1 marketing efforts and assess how well your campaigns have been performing. A thorough analysis of your data, including campaign match backs, can provide valuable insights to guide your strategy moving forward. Here’s how to effectively evaluate your Q1 performance and refine your… Read more »
Predictive analytics is revolutionizing marketing by enabling businesses to anticipate customer behavior, trends, and outcomes before they occur. As companies gather massive amounts of data from various channels, predictive models help turn that data into actionable insights. By analyzing past behaviors and patterns, you can forecast consumer preferences, personalize marketing strategies, and optimize campaign performance…. Read more »
Today’s marketing campaigns have more channels available than ever before, from traditional channels like direct mail to digital channels like email and social media. Each of these tools offer distinct advantages, but when coordinated effectively, they can create a powerful, multi-touchpoint strategy that maximizes impact. Let’s look at how you can coordinate your direct mail,… Read more »
Direct mail remains one of the most effective ways to reach customers. It offers a tangible, impactful way to engage with your audience, but in an era where customers expect relevance and personalization in every interaction, how can printers stay competitive and deliver a truly targeted campaign? The answer lies in data modeling. Data analytics… Read more »
How do you stand out from the noise of countless marketing messages bombarding consumers every single day? Traditional marketing often focuses on facts, figures, and features, but that’s not always enough to capture attention or build meaningful connections. This is where storytelling comes in. Storytelling taps into something deeper – a fundamental human need to connect… Read more »
