When it comes to growing your business, it’s not just about reaching more customers. It’s about reaching the right ones. You can spend thousands expanding into new markets, but without the right insights, that growth might not translate into real results. If you’re ready to find your next growth opportunity, a MicroMarket Analysis will help… Read more »
Even the best data models go stale sometimes, and more often than not, you’re using the same key data points as everyone else. The challenge becomes how do you breathe new life into your models and reveal hidden insights? If you’re struggling to increase your model performance or would simply like to score every record… Read more »
Marketing today is more measurable than ever. Dashboards deliver clicks, opens, impressions, conversions, and dozens of other data points often in real time. At first, this information feels empowering, but over time, the flood of numbers can feel overwhelming. Which metrics actually matter? How do you separate noise from signal? Most importantly: how do you connect… Read more »
How Smarter Targeting Improves Every Part of Your Campaign Marketers often judge success by the obvious metrics: open rates, clicks-through-rates, and impressions. But activity doesn’t always equal impact. Real ROI comes from knowing your audience and focusing your efforts where they’ll deliver the most. When you do it well, the benefits don’t stop at one… Read more »
3 Ways to Strengthen It Now for Smarter Campaigns The Super Bowl of marketing is the holiday season. Budgets get bigger, timelines get tighter, and expectations skyrocket. Every campaign is supposed to deliver because this is when brands count on connecting with customers the most. But even brilliant holiday campaigns can fall flat if they… Read more »
The Pareto Principle, also known as the 80/20 rule, is the idea that 80% of your outcomes come from 20% of your effort. In marketing, it’s not just a theory. We see this play out over and over again that a small slice of an audience is responsible for the majority of a campaign’s success,… Read more »
How Inaccuracies Drain Your Marketing Budget Every marketing campaign is expected to prove its value and every dollar to show a return. What if a big chunk of your budget is disappearing before your campaign even launches? It’s silently being eaten up by something you might not be tracking: bad data. Duplicate records, outdated addresses,… Read more »
Why Knowing Your Audience (Really Knowing Them) Changes Everything Marketing is full of motion. Campaigns go out. Emails are opened. Ads are clicked. Dashboards fill with numbers. There’s no shortage of activity. But here’s the real question: is all of that activity driving results? Clicks don’t equal results; impressions don’t equal revenue, and a campaign… Read more »
If you’re like many marketers today, you’re under pressure to produce results and fast. You’ve got a shrinking budget, a growing list of campaign channels, and a boss (or client) who wants to see measurable ROI. But even if you have the best creative and media mix, your campaign won’t succeed if you are talking… Read more »
If your data models are falling flat, it doesn’t mean that your data list is bad, but rather, there’s something going underneath the surface. At Analytic Marketing Partners, we created Super Variables™ to unlock the full power of your data. These proprietary, spatial variables are designed to supercharge your models, so you can target more… Read more »
