Direct mail has earned its place as a high-performing, high ROI channel, but in today’s world, performance isn’t the only priority. As businesses look to reduce their environmental impact, more marketers are asking: Can we make direct mail more sustainable? The answer is yes, and the path forward starts with a smarter strategy. By focusing… Read more »
If you’re sending the same message to every customer or prospect in your file, you’re likely wasting budget and missing out on revenue. Data scoring is one of the most efficient ways to sharpen your marketing strategy. It helps you move beyond gut feelings and broad demographics to data-backed decisions. Let’s look at how data… Read more »
We live in an omnichannel world which means marketers can no longer rely on one channel to do all the heavy lifting. While direct mail remains a powerful tool for grabbing attention and driving action, its impact multiplies when paired strategically with digital touch points. Brands successfully integrating direct mail with digital interactions don’t just… Read more »
Seasonal spikes are a retail goldmine, but if your relationship with consumers starts and ends with the holidays, you’re leaving serious revenue on the table. With the right mix of direct mail + digital marketing, you can stay top-of-mind and build lasting connections across every channel your customers use and turn those once-a-year buyers into… Read more »
If you are looking for ways to cut through the noise and build customer loyalty, try incorporating VIP mailers – a small but mighty tactic that turns one-time shoppers into lifelong fans. These “surprise-and-delight” campaigns go beyond typical marketing blasts. They’re personal, unexpected, and emotionally resonant. And when done right, they lead to repeat purchases,… Read more »
When you hear the phrase “drip campaign,” your mind probably jumps straight to email. But, you can take that same strategy – strategic, timed touch points to guide a customer journey – and apply it to direct mail for an even more powerful effect. A well-executed direct mail drip campaign stands out in a digitally… Read more »
We live in a hyper-digital world and are used to retargeting ads that follow us across screens. But what happens when a real envelope shows up in the mailbox days after you visited a mortgage calculator or abandoned a loan application? Financial Institutions are bridging the digital-physical gap with triggered direct mail to boost response… Read more »
In the ever-evolving landscape of digital marketing, one channel is quietly but powerfully transforming how brands connect with consumers: Connected TV (CTV). Once reserved for brand awareness campaigns, CTV has matured into a dynamic platform for direct marketing – driving measurable actions, generating leads, and increasing conversions. Let’s look at how CTV is the new… Read more »
As privacy regulations intensify and third-party cookies vanish, local retailers are facing new challenges in reaching potential customers online. However, direct marketing offers businesses the opportunity to target individuals and create personalized ads through channels like direct mail, email, SMS, and more. Let’s dive into to see how you can leverage direct marketing to not… Read more »
In the world of marketing, it’s easy to get caught up in the race for new leads. But don’t lose sight of your most valuable asset: your current customers. They already know you and have made a purchase. With the right approach, they’ll buy from you again – and tell others to do the same…. Read more »
