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Craft Marketing Messages

Craft Marketing Messages for Your Audiences

Consumers encounter marketing materials all day long and many of those messages are irrelevant to them. Craft marketing messages for your audiences and stand out from all of the noise. Create unique content by market, location, and even segments within your customer and prospect database. This not only will help you catch their eye but… Read more »

YOY Reports

Year-Over-Year Reports Help You Navigate

Year-Over-Year (YOY) reports are valuable tools that help you evaluate performance, identify trends, and make informed decisions. These reports analyze data from one year to the next, offering important insights and the trajectory of your company. In an ever-changing market, these reports will empower you to set your business up for success.  Evaluate Performance  Through… Read more »

MicroModeling Individual Models
Email Addresses

Add Email Addresses to Your Direct Mail List

If you are looking for ways to enhance your direct mail response rates, try appending email addresses. Adding emails to your direct mail list will enable you to reach your audience through multiple channels, send timely reminders, and increase ways to capture responses.   Communicating through Multiple Channels  Using multiple communication channels to deliver the… Read more »

Campaign analysis

Campaign Analysis: Are All of Your Markets Performing Well?

When your marketing campaigns are over, are you reviewing overall metrics and ROI or are you looking at each individual market? Running a market-by-market campaign analysis enables you to see how each location is doing and how their individual audiences are responding. This type of data analysis equips you to make informed adjustments and provide… Read more »

Customer Profiles

Customer Profiles Help Build Successful Campaigns

In order to create a successful marketing campaign, you need to know who your audience is. This knowledge will shape everything from who you target, what you offer, how you design the creative, and which channels you use to reach them. You can learn about your audience through customer profiles which analyze thousands of data… Read more »

Celebrate Your Victories

Celebrate Your Victories

The marketing world is fast-paced and ever-changing. Often, before your current campaign has even run its course or perhaps launched, you’re busy planning the next one. It’s all too common to get caught up in the day-to-day grind, strategizing, planning, analyzing, and looking for new ways to increase results while reducing cost. Learning and improving… Read more »

Compelling Offers

Are You Creating Compelling Offers?

When you evaluate the performance of your marketing campaigns, are you reviewing each aspect? It can be tempting to look at only your ROI, but if you stop there, you won’t know what’s really working. Successful campaigns target the right people at the right time with a strong offer. As you evaluate everything from your… Read more »

2024 Postage Increase - Are you ready

2024 Postage Increase – Are you ready?

How are you adjusting your marketing strategy to accommodate the 2024 postage increase? Some businesses have raised their budgets while others are reducing their mail quantities or even the frequency of their direct mail campaigns. Data analysis can help you combat these price increases by identifying your best prospects, removing unlikely responders, locating dead zones… Read more »

GEOFENCE MARKETING

Get Creative with Geofence Marketing

If you are looking for new ways to increase customer loyalty or bring in more prospective customers, geofence marketing is an excellent tool to add to your campaign strategy. Geofencing allows you to target your customers, your competitors’ customers, and even consumers with similar interests all through highly focused location-based marketing.  How Geofence Marketing Works… Read more »