3 Ways to Strengthen It Now for Smarter Campaigns The Super Bowl of marketing is the holiday season. Budgets get bigger, timelines get tighter, and expectations skyrocket. Every campaign is supposed to deliver because this is when brands count on connecting with customers the most. But even brilliant holiday campaigns can fall flat if they… Read more »
How Inaccuracies Drain Your Marketing Budget Every marketing campaign is expected to prove its value and every dollar to show a return. What if a big chunk of your budget is disappearing before your campaign even launches? It’s silently being eaten up by something you might not be tracking: bad data. Duplicate records, outdated addresses,… Read more »
The holiday season is a time of heightened consumer activity, making it a prime opportunity for you to reach out to your customers. To maximize the effectiveness of your marketing campaigns, it’s essential to ensure your data list is clean and up-to-date. This process, known as data hygiene, involves identifying and correcting errors in your… Read more »
As you prepare for your marketing campaign, your data list is more than just a compilation of records to send your advertisement to. It’s a list of households and individuals who may or may not be interested in what you have to say. It’s full of potential and possibilities. The data you select presents the opportunity… Read more »
The start of a new year is a good time to make plans, get organized, and clean things up. Did scrubbing your customer file make the list? Data Hygiene can have a major impact on your marketing performance and budget. Let’s look at some of the problems that occur from messy data as well as… Read more »
Hard to believe, but it’s that time of year – the time to make all of your holiday marketing preparations. While you and your team strategize about what you should offer and how it should look, don’t forget to consider your audience. Will you be able to reach them this year? Through data hygiene, modeling,… Read more »
You know who your customers are and have selected the marketing channels you want to use for the next campaign. How do you make sure your advertisements reach your target audience? Poor quality and incomplete records can prevent your message from getting in front of your marketing list. Use clean and enhanced data to avoid… Read more »
Have you reached the end of a marketing campaign and not known how well it performed? Or gotten lost in a data jungle unable to make sense of what happened? Campaign results are critical in making future decisions about budget, channels, tactics, and strategy, but often we don’t think about analysis until the end of… Read more »
If you’ve requested data counts from multiple vendors, you’ve probably received a wide range of numbers. Part of this is because each data vendor uses different sources to compile their own national consumer file. Vendors also use their own parameters to pull the data, impacting the counts. How do you compare them and select the… Read more »
It doesn’t take long for your marketing list to get messy. Mistyped emails, undeliverable addresses, and duplicate records can add up quickly. While cleaning up your data list may not seem like a high priority, not running data hygiene can lead to marketing waste, poor results, and selecting the wrong prospects. Don’t let bad data… Read more »
