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Integrating Direct Mail and Digital Campaigns for Better ROI

Integrating Direct Mail and Digital Campaigns for Better ROI

Posted on November, 20th, 2025 by Beth Godwin in Marketing Analytics

Marketing is no longer about choosing between digital and direct mail. The most effective strategies today combine both, creating coordinated, data-driven campaigns that reach customers across multiple touch points. When direct mail and digital channels work together, brands see higher response rates, better attribution, and stronger ROI. Yet many organizations still treat them as separate… Read more »

Coordinate Direct Mail

Coordinate Direct Mail, Email, & Social Media for Maximum Impact

Posted on March, 20th, 2025 by Beth Godwin in Marketing

Today’s marketing campaigns have more channels available than ever before, from traditional channels like direct mail to digital channels like email and social media. Each of these tools offer distinct advantages, but when coordinated effectively, they can create a powerful, multi-touchpoint strategy that maximizes impact. Let’s look at how you can coordinate your direct mail,… Read more »