Even the best data models go stale sometimes, and more often than not, you’re using the same key data points as everyone else. The challenge becomes how do you breathe new life into your models and reveal hidden insights? If you’re struggling to increase your model performance or would simply like to score every record… Read more »
If your data models are falling flat, it doesn’t mean that your data list is bad, but rather, there’s something going underneath the surface. At Analytic Marketing Partners, we created Super Variables™ to unlock the full power of your data. These proprietary, spatial variables are designed to supercharge your models, so you can target more… Read more »
Even when you use unique data sets, data models can grow stale. The continuous challenge becomes how do you improve model performance and keep it fresh. When our models seemed flat, we searched for new ways to increase their predictive power. Our solution was to create 4600+ spatial variables that strengthened our models and allowed… Read more »
