If you want to maximize your campaign’s impact, try adding a digital boost to your direct mail. Digital advertising helps you surround your marketing list with your offer and build campaign momentum. It provides more opportunities for prospects to respond and allows you to accurately to attribute response rates. But the best part is, you… Read more »
Direct mail has a longer shelf life than many other forms of advertising. In fact, most direct mail has a 4–8-week lifespan. One piece of mail can create multiple impressions on your recipient as they interact with it. If you want to extend the life of your direct mail even further and increase its impact,… Read more »
Digital advertising offers many channels and ways to get your message in front of your target audience. While it might be tempting to jump from platform to platform in order to improve results, great results are built over time. Consistency in digital marketing is key to building momentum and increasing results. Why Should You Create Consistency… Read more »
Direct mail is a great advertising tool that allows you to put your message directly in the hands of customers. It’s effective because you are able to communicate with the individuals you’ve chosen on a 1:1 level. Did you know that you can enhance the impact of your mail piece by targeting your direct mail… Read more »
Have you used direct marketing on your digital advertising efforts? Direct marketing focuses on identifying the best prospects for your business and targeting specific individuals instead of an unknown audience. While this type of marketing is traditionally associated with direct mail, it can also be used to target individuals on digital platforms such as social… Read more »
When it comes to your sales and marketing strategy, the leads you want to go after the most are the ones who are showing interest in your products or services. Sometimes, they’re easy to identify because they filled out a form or put something in their online cart. But what about the people who visited… Read more »
Your clients are using both direct mail and digital channels to reach their target audience. If you’re not offering digital services, you are losing to the competition. You are also missing out on a large part of your clients’ marketing budget. If you’re struggling to win new clients or grow your current clients, then it’s… Read more »
