Data analytics, a thorough study of historical and real-time information, looks beyond the information itself and derives meaning from it. Done correctly, data analytics can give you valuable insight into what has happened and is happening with your customers. It can also predict behaviors and results of your future campaigns. Done incorrectly, data analytics can… Read more »
In statistics class, students learn how to calculate values and to build statistical models. What they don’t teach you in class is how to transpose variables into extremely meaningful insights. If you want to take mediocre data and build out awesome client solutions, you need to learn to be creative. Data points by themselves may… Read more »
Sending out a direct mail campaign is a highly effective way to communicate with your customers and reach potential customers. Are you ready to start your next campaign but wondering how you can stay on budget? Check out these three ways you can reduce your costs and increase your results. 1. Analyze Your Results Before… Read more »
Direct mail is still one of the most successful marketing methods. Though it continues to yield high ROI for its users, there are some pitfalls you should avoid. We’ve created a list of three common mistakes mailers make, so you’ll know how to plan, prepare, and execute a more successful campaign. Mistake #1: Not Analyzing… Read more »
Geographical data will give you important information about your customers such as how far away are they from your location, what traffic patterns do they follow, and which neighborhoods do they live in. When you look in depth at geographical data, it will reveal what your unique marketing footprint looks like. This information can be… Read more »
During the holiday season, your customers will receive thousands and thousands of digital ads. Instead of joining the masses, stand out and leave a strong impression with a direct mail piece. Direct mail is incredibly effective, and we listed three steps to help you increase the impact of your holiday mailers. 1. Create an Impression… Read more »
Part of achieving greatness is setting measurable goals. It’s a nice idea to say “I want to achieve x.” But if you don’t measure your success, you will never get where you want to go. Take time to establish your marketing goal and identify the steps you will need to accomplish it. Marketing plays a… Read more »
You’ve heard about data analytics, know they’re probably important, but haven’t had the time to look into them. Are data analytics worth the time and the investment? Let’s look at three things data analytics can tell you about your customers. #1 Your Customers’ Profile When the data is compiled and sorted, you’ll find a fascinating… Read more »
In today’s digital world, most people have multiple social media accounts, emails, and even phone numbers. It can add up to quite a few communication channels per person. How can you make sure your marketing message is getting delivered? Digital marketing has its strengths and can be very effective, but it’s hard to know if… Read more »
A data marketing analyst is a numbers magician who takes hundreds of points of data about your customers and makes sense of it all. Knowledge is power, so businesses are constantly collecting data on their customers. They collect anything from birthdays to contact information to purchase history, etc. The amount of data gathered quickly adds… Read more »
